Kakao Bank Save Race
STAMP THE ESG MISSION
Kakaobank and UNICEF hosted the first eco-friendly donation marathon, "SAVE RACE," to protect the planet and future generations. FRONT KIT planned and designed KakaoBank's promotional zone, developing the interactive program called "STAMP THE ESG CALENDAR". The project included the design, production, and installation of the booth, calendar, and stamps, as well as on-site operations and promotional activities. Participants completed quizzes and stamped their ESG practices onto personalized calendars, aligning with the event's mission to minimize environmental impact and promote eco-friendly culture. This initiative effectively showcased KakaoBank's ESG activities, drawing 1,420 participants within just 4 hours of the event.
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Client: KAKAO BANK
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Art Direction: Yun Woo Shin
Naming & Copywriting: Min Gi Hong
Design: Hyeok Kim(Graphic), Jung In Lee(Space)
Event Management: Sunny Na
Installation: Sun Design Factory