Da San Chaek Gil
Da San Chaek Gil is a brand representing the commercial and cultural district of Dasan New Town in Namyangju. Supported by the city government and the Regional Intellectual Property Center under the Korean Intellectual Property Office, FRONT KIT conducted its total branding including the naming which indicates “Da San (area) + San Chaek (stroll) + Chaek (book) + Gil (path),” that are the features of the district. Also, the project encompassed the creation of a comprehensive brand identity, including slogans, storytelling, characters, and application designs that reflect Dasan’s vibrant scenery and cultural sentiment. Additionally, intellectual property rights were filed, workshops for merchants were conducted, and the geographic name was officially registered, ensuring a systematic and professional public branding.
Da San Chaek Gil will offer a foundation for sustainable growth as an intangible cultural resource for the city.
Da San Chaek Gil will offer a foundation for sustainable growth as an intangible cultural resource for the city.
Client: 경기북부지식재산센터, 남양주시, 다산상인회
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Art Direction & Design: Yun Woo Shin
Story & Copywriting: Min Gi Hong
Naming & Design: Hyeok Kim
IP Management: Sunny Na
Participation: Jung In Lee
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Art Direction & Design: Yun Woo Shin
Story & Copywriting: Min Gi Hong
Naming & Design: Hyeok Kim
IP Management: Sunny Na
Participation: Jung In Lee